Anniervsary Shop Hop

Three Stores. One Celebration.

We’re celebrating THREE Serendipity anniversaries in one unforgettable day! 🎉
Our Cadillac location is celebrating 12 years, Big Rapids is celebrating 10 years, and Traverse City is celebrating 1 year — so we’re bringing all three locations together for the ultimate Anniversary Shop Hop!

Saturday, October 17, 2026

Join us for a full day of shopping, sipping, singing, celebrating, and visiting all three Serendipity locations!

We’ll start the morning together in Cadillac, travel to Big Rapids, spend the afternoon in Traverse City, and end the evening back where we started.

Important Passport Pickup

Your Serendipity Shop Hop Passport must be picked up between 9:00–9:30 AM at our Cadillac location.

Guests who arrive after 9:30 AM will still be able to participate in the Shop Hop, but they will not be eligible to participate in the $300 Anniversary Passport Challenge.

The Day

9:00–10:30 AM | Cadillac
Kick off the day at our Cadillac location with coffee, mimosas, breakfast bites, shopping, and anniversary fun.

10:30 AM | Depart for Big Rapids
Hop on the bus and let the Shop Hop begin!

11:30 AM–12:30 PM | Big Rapids
Enjoy an hour of shopping and celebrating at our Big Rapids location, complete with champagne and a specialty cocktail.

12:30 PM | Depart for Traverse City
Lunch and drinks will be provided on the bus while we make our way north.

2:30–6:00 PM | Traverse City
Spend the afternoon shopping at Serendipity and enjoying free time in downtown Traverse City.

During your time in Traverse City, dinner is on your own, giving you the freedom to choose where and when you would like to eat from the many downtown restaurants and eateries.

4:00 PM | Optional Happy Hour at The Parlor
We’ll have an optional group reservation at The Parlor for anyone who would like to join us. Their happy hour features half-off drinks, making it the perfect stop for a cocktail and a little extra Shop Hop fun. Please let us know during ticket registration if you plan to attend so we can reserve accordingly.

Drinks and food at The Parlor are purchased individually and are not included in the ticket price.

6:00 PM | Depart for Cadillac
We’ll board the bus and head back to Cadillac to end our Serendipity Shop Hop.

Your Ticket Includes

💗 Exclusive Shop Hop savings: 20% off your purchases at all three Serendipity locations

🚌 Round-trip transportation beginning and ending in Cadillac

🎤 Karaoke party bus transportation for the full Shop Hop experience
☕ Coffee, mimosas, and breakfast bites in Cadillac
🥂 Champagne and a specialty cocktail in Big Rapids
🛍️ Visits to all three Serendipity locations
🥪 Lunch on the bus
🍹 Drinks during the trip
🎉 Anniversary surprises throughout the day
🏆 The opportunity to compete in our Serendipity Shop Hop Passport Challenge for a $300 Serendipity Shopping Spree

One winner will receive:

$100 Traverse City Gift Card
$100 Cadillac Gift Card
$100 Big Rapids Gift Card

$300 total prize value!

When Purchasing Your Ticket

You’ll be asked to provide:
• Any food allergies or dietary restrictions
• Whether you plan to join us for the 4:00 PM Happy Hour reservation at The Parlor
• Your contact information

Space is limited, and tickets are required.

Final check-in details and any additional event information will be emailed to ticket holders prior to October 17.

We can’t wait to celebrate with you at the Anniversary Shop Hop!