Welcome to Serendipity – Your Women's Boutique in Northern Michigan

We’re so happy you’re here! Serendipity Boutique is a women’s boutique located in the heart of Northern Michigan, with locations in Cadillac and Big Rapids. Inspired by our love for fashion, unique gifts, and timeless style, we handpick every piece with you in mind. From cozy fashion essentials to thoughtful gifts, every visit is designed to bring you comfort, joy, and a little touch of hygge in everything we do. Whether you're shopping in-store in Cadillac or Big Rapids, or enjoying online shopping from the comfort of home, you'll find carefully curated items to fit your lifestyle. Step inside and discover

Effortless Style Starts Here

Discover Your Next Favorite Look

What Our Customers Are Saying...

★★★★★

I really enjoy walking through this store! They always have fun cute clothing- wide verity of gifting items. It's very high quality stuff. And super unique!

Brittany V.
★★★★★

My absolute favorite place to shop. Both stores have their uniquely wonderful qualities. I love shopping at both. I don't think I've ever walked out without at least one purchase. From clothing to home decor, I love it all!

Ann W.
★★★★★

This shop has amazing jewelry and clothing with a boho chic vibe. Clever cards, gifts you never thought of buying, and candles you could smell all day.

Amy R.
★★★★★

Serendipity has beautiful clothes for women of all sizes. It is refreshing to go into a clothing store and see the same clothes in a XL+ as well as the normal small sizes. Highly recommend!!

Dana P.
★★★★★

Run don't walk to this cute boutique in Cadillac.. They greet you at the door and get you a beverage of your choice while you shop. The young girl that was working today was super sweet and helpful and the new spring clothes are so so stinking cute ! They have dressy and casual clothes and the prices are affordable. A very fun shopping experience . Thank you serendipity gals.

Jill P.
★★★★★

This is a very cute and well-stocked shop. I found gifts for three hard-to-shop-for friends and relatives. The clerk was friendly and offered me a beverage while I shopped. I would definitely come here again!

Elizabeth P.